UFC and IMG Arena launch new live sports betting product

UFC and IMG Arena have come together to launch UFC Event Centre, a sports betting product which will present new opportunities for live betting.

The combat sport’s official data feed will be made available globally to more than 300 operators.

The UFC Event Centre is the first sports betting product built purposely for the sport, which will make live-round betting available for every UFC event around the world.

UFC President Dana White said: “The UFC Event Centre and its official data feed will be a game-changer for how UFC fans engage with our events through sportsbooks and operators.

“We have the most passionate, die-hard fans of any sport and they’re going to love the option to place bets live during a fight.”

Freddie Longe, EVP and Managing Director of IMG Arena, said: “The UFC brand is extremely powerful and already resonates strongly with the key demographics of global sports betting consumers.

“Through this partnership with UFC, we have been able to develop official products that will help unlock significant value for both UFC and our sports betting partners.”

No tags for this post.
秦涵

Recent Posts

Sands China gets new waiver on credit facility conditions, hopes to launch Londoner Court hotel before Golden Week

Sands China says it has negotiated a third waiver extension and amendment to the conditions…

8 months ago

Nagasaki plans workforce and public safety for anticipated casino resort

Nagasaki says it is working on development of a workforce for its hoped-for casino resort.…

8 months ago

Pagcor now gets separate teams to monitor IRs and Online gaming

Pagcor says it now has two separate teams of officials in order to oversee respectively…

8 months ago

Macau says more time needed for Hong Kong air travel bubble

Macau said they would require more time to assess the situation regarding Covid-19 infections recorded…

8 months ago

Tokyo IR opposition grows during metropolitan assembly election

After Metropolitan Assembly election, the odds of Tokyo entering the commercial gaming race only lengthened.

8 months ago

Macau asked for Hong Kong travel bubble people to be segregated

Casino says Macau government has asked for Hong Kong travel bubble people to be segregated.

8 months ago